Why CWsquared?
I am often asked, "Why is your company called CWsquared?
It stands for "Chop Wood... Carry Water"
During a business course, I was discussing my life experience and reasons for becoming a business owner. I was stressing about creating a meaningful business name that wasn't just Donaldson Home Inspections or a meaningless copy of someone else's business name or idea. During the conversation, the subject of my late mother's strong sense of community and volunteerism came up. It then occurred to me that my company name should be a tribute to her and the values that she instilled in me. After all, she was the most influential person in my young life.
My mother was a big fan of Larry Gatlin & The Gatlin Brothers. They have many great songs but one of my favourites is one based on the Zen Proverb, Before enlightenment, chop wood and carry water. After enlightenment, chop wood and carry water. The song is simply called,
In its simplest form, it is about making the world a better place by being of service to others. For me, personally, I feel fulfilled knowing that people can rely on me to do the best job possible in whatever task I am doing for them.
You can rely on me to perform a thorough home inspection.